Franken and Senate Dems Go After Tax Deduction for Advertising

Franken and Senate Democrats Go After Tax Deduction for Advertising
Ad Age
October 21, 2009
Former Food and Drug Administration associate commissioner Peter Pitts, now the president of the Center for Medicine in the Public Interest, said the proposed legislation to cut the ad tax deductibility endangers more than just the health-care reform bill.

"What this endangers is the public health, as every survey -- including those done by the FDA -- show that DTC advertising, beyond helping to sell product, actually increases the health literacy of the American health consumer," he said. "Such a move is actually an anti-health reform amendment and is nothing more than grandstanding by a long-time opponent of the pharmaceutical industry [Mr. Brown] and a 'Saturday Night Live' alum [Mr. Franken]. Painting pharmaceutical marketing as an 'enemy' of health reform is like saying automotive advertising is the enemy of emissions control."

Read more here:

http://technews.am/conversations/advertising-age/franken_and_senate_democrats_go_after_tax_deduction_for_advertising

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